Loic le meur series#
Welcome series can include a string of different emails that are deployed one after another. So to avoid complicated coding, Le Meur used Mailjet’s email marketing automation tools to easily design an email welcome series that was activated upon signup. It’s for this reason that an email welcome series can be crucial to subscriber retention, especially considering they tend to have a much higher interaction and click-through rate than a regular newsletter. After signing up for a newsletter, the customer will judge the value of the newsletter subscription based on the initial emails they receive. When you enter a store or a restaurant, the way the staff welcomes you can make or break your experience.
Marketing automation in the form of an email welcome series was the answer to this. Now that Le Meur was investing ad dollars into gaining new subscribers, retention became even more critical. Making a great first impression – Le Meur’s Welcome Series And, thanks to the magic of the Mailjet integration, the new contacts were directly added into the appropriate contact list in Mailjet. So what were the results? Shortly after kicking Lead Ads off in 2016, Le Meur gained over 1500 new subscribers for an average of $2 per signup! An excellent cost per acquisition for Le Meur, as it’s this audience whom highly converts when he promotes tickets to attend his event Leade.rs.
By targeting his existing audience, he got his newsletter subscription form in front of those who already showed interest in what he had to say, but maybe didn’t realize he also had a newsletter. That being said, Facebook’s algorithm does not diffuse every post into the newsfeeds of every Le Meur fan (a main reason why Le Meur moved his strategy to focus on email in the first place). They instead rely on receiving news from Le Meur’s page directly in their Facebook feed. People who like the Loïc Le Meur Facebook page do not always visit the page directly. The value of this first target group is often overlooked.
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